Features in the Press

Our founder Kevin Payne consistently contributes to online publications and podcasts. If you're interested in doing the same, review past content and let's chat.

7 Social Selling Strategies To Transform Followers Into Customers

For some marketers, social media marketing feels like an uphill battle more than anything else. For one thing, organic reach is steadily declining — it’s said that the average organic engagement rate you get from branded content is only about 0.31 percent as of 2019.

How to Actually Generate Leads on TikTok [Infographic]

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. But, despite its potential, many marketers are unsure how to approach marketing on the app.

8 Ways to Create High Performance Lead Forms

The importance of lead forms for generating high-quality leads and eventually closing sales cannot be overemphasized. Businesses that use high-performance lead forms can collect relevant information about prospective customers, which allows them to make..

7 strategies to win back your customers’ trust after a damaged brand reputation

Experiencing a PR faux pas is inevitable no matter how hard you try to avoid it for your brand. The risk of making an embarrassing mistake is all the more heightened because…

12 Ways to Maintain a Healthy Work-Life Balance When Working Remotely

Today’s workplace is dramatically evolving as more companies are giving their employees the option of working remotely. It should not come as a surprise. Up to 90 percent of people working in the US said...

How to Write Data-Driven Content That Converts

We see data-driven marketing as a way to create interesting and important campaigns. One strong example is when washing machine brand Whirlpool started a campaign that aimed to put washers.

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"Kevin is a great Content Marketer with a complete understanding of how to create highly valuable articles that also rank well in SERPs. We’ve worked together on numerous occasions, and we’ve always been satisfied with the quality of work he’s provided us with."
Ryan Robinson
Content Marketing Consultant, RyRob.com
He proactively comes with valuable ideas and executes like a boss. His writing style matches the brand he is writing for, and he delivers a finished product that doesn’t require any editing. He is one of our top contributors, and I always make sure to prioritize anything he is writing.
Jamie Lee
Head of Content Strategy, AdRoll
"I've seen first hand Kevin's ability to take initiative with brainstorming topics and writing content that engages with Black Enterprise audience. If you need someone who can write content that converts website visitors into loyal readers, Kevin is your guy."
Justin Barton
VP Digital Strategy & Partnership at the Black Enterprise
"Kevin is a great Content Marketer with a complete understanding of how to create highly valuable articles that also rank well in SERPs. We’ve worked together on numerous occasions, and we’ve always been satisfied with the quality of work he’s provided us with."
Michal Leszczynski
Head of Content Marketing, GetResponse
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